12 Things You Should Understand About SEO Cheat Sheet
Research shows that more than 90% of all the online users use search engine listings to find whatever they are searching for, whether products/services, or maybe plain old information.
These twelve points will, I am hoping, summarize a methodology, philosophy and approach to the SEO question which can be both sound and effective, along with giving some helpful advice about the market itself.
1. Content. Content. Content. , optimized Copywriting is definitely the single, most significant factor in any SEO campaign.Effective and professional Search engine listings index websites depending on the content found on each page of your site. Using a thorough comprehension of the language and grammatical conventions coupled with intensive research, to find and exploit the industry focus, you can move a website towards the upper echelon of your "SERP's" (Search Results Page) within a methodical as well as ethical manner.
2. Analyze Web Logs. Measure everything, twice, then check again. As I would be the first to express that many of the procedures that comprise website optimization will be more art than science, you need to take a very scientific strategy to the results of the effort. This is achieved by methodically keeping an archive of, and making an research into the sites web logs. There are many of specialized software which can make the position easier but at the bare minimum, one needs to keep a close eye on the webpage visitors in addition to their activity while on the webpage. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured from the logs, along with a thorough analysis of their content.
3. No one can guarantee a #1 ranking on yahoo. Alternatively, almost every other search engine. People who promise such feats will either optimize for such vague key word phrases (including, "green stunted widgets with purple Polka-dots and icing") that no person will ever likely look for, or they are creating a false claim, that they can have no intention of keeping, or they have got an inside edge at Google, a thing that they are going to loose, quickly, as soon as the honest folks at Google find out about it. Other option, that they will go ahead and take money and run, will be worth mentioning here but I'll be polite.
4. Some things are merely plain silly. You don't have to submit your website to 50,000 search engine listings. Businesses that provide the service are suspect, at best. 85% in the search engine results on the Internet come from one search engine, which, for those who have one link from an established website, or much better, a directory, will see your web site all right, on it's own. Four (4) search engines like google are the cause of over 90% of your traffic on the net. You figure it, as for any supposed benefit which could accrue from being placed in an obscure internet search engine in Botswana which specializes in safaris on the Kalahari Desert and receives 7 hits daily well.
5. SEO is not Pay-per-Click. While no-one would argue the potency of getting increased sales and traffic, via a well planned, pay-per-click campaign, the simple fact remains that this conversion rates are generally low and they also cease the minute the "pay" stops. By using a well executed and planned SEO campaign, while results usually takes a little longer, they continue to produce, and actually grow, a long time after the job is done and given money for. Frequently we now have learned that following a thorough optimization of your site, only minor adjustments are required with an ongoing basis, primarily relevant to new content or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism. Neither does it require any special chants, ceremonial fires, or vestments, though many of us do prefer to howl on the full moon, on occasion. You can find no "Top Secret" check here practices that your reputable SEO cannot tell a person, a judge, or his mother, for that matter. The particular nature of your Internet happens to be cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm provides you with a specific thing per item breakdown of precisely where the money goes. Should you sense a secretive atmosphere or any unwillingness to reply to questions, be wary. While there are actually technical points that might try taking a little background to totally understand, if one includes a solid overview of the entire situation, an easy explanation needs to be easy enough to make.
7. Do-it-yourself SEO. Yes, you can execute your very own SEO campaign and find a reputable SEO firm to help plan and organize it to suit your needs. About one half of my own, personal clientele do some portion of the actual work themselves, or have their in-house dedicated personnel get it done, after discussion of the goals and aims from the business/website, an intensive website analysis, comprehensive search phrase research, and focused instruction on the ways and method of achieving high SERPs. These preliminaries are followed track of an in depth program of methods and suggestions which the client may then implement themselves or hire others to do. Average savings 30-40%.
8. Phased Implementation. While many companies spend lots of money each month on Search Engine Optimization, an alternative can be obtained that can pay dividends for your needs in increased sales and leads without the high initial investment. The most crucial consideration is to possess a reputable firm handle the original evaluation and suggested optimization planning first. The error and trial method will surely cost a lot more, in the end, without or with the preferred result. After studying the blueprint and establishing a workable budget you may implement the plan as finances allow.
9. If it sounds too good to be true, it probably is., remember the old saying, "" Never was this more true than in the realm of SEO. While measurable and concrete gains will usually result from a properly designed and executed optimization strategy, the web is a competitive media and we all want being # 1. Accept which a steady upward movement, with time, will place you worlds ahead of a flash combined with a crash.
10. A thought to ponder. At risk, in the race for the top, may be the very existence of your website, your organization, and potentially your reputation. Beware of any "shortcuts" or below ethical schemes that anyone might suggest to help your business goals. When it's all done and said it is you, the organization owner, who bears the responsibility for almost any company or individual you hire. Insist upon knowing exactly what the technique is and what steps are increasingly being performed to implement it. When it seems, from the least, suspicious, request and have an explanation. In such a case, not only is Ignorance not bliss, it would likely be the beginning of the conclusion for your personal business.
11. All incoming links usually are not made the same. The two relevance for your collection of business and website subject matter and also the PR importance of the incoming link determine how valuable they may be to the own PR ranking. With Google starting the trend, nothing new there, and the majority of the others following close behind, the period of grabbing all the inbound links, by any means possible, have left. Not merely will low ranked and/or irrelevant inbound links not help, they are going to, actually, produce a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or another fad that doesn't carefully screen the hyperlinks and websites they are originating from will, in the end, do more damage than good.
12. It's more than just facts and figures. The connection between an online business and SEO is, perhaps, one of many closest of economic relationships. Just to be effective, a SEO must know not only the important points and figures regarding the endeavor, but s/he have to know something in the dreams and aspirations in the business principals. Things that don't normally emerge inside a prospectus tend to be invaluable information when looking for the "right fit" into the complex world of the net. My clients sometimes ask, as a result of frequency of my calls and email during the early phases, "Am I your only client? " I usually laugh and say something towards the effect that until I know your business almost as well as you need to do, yes, you are the just one that counts.